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UTM URL Builder

Build UTM-tagged campaign tracking URLs for Google Analytics and other analytics platforms.

UTM URL Parameter Builder

Base URL *

The landing page URL you want to track

UTM Parameters (optional)

Campaign Source

Identifies where traffic came from. (e.g., google, facebook, newsletter)

Campaign Medium

How traffic reached your site. (e.g., ppc, email, social, banner)

Campaign Name

Which campaign this link belongs to. (e.g., spring_sale, product_launch)

Campaign Term

Paid search keywords or targeting terms. (e.g., running+shoes)

Campaign Content

Differentiate creatives for A/B testing. (e.g., banner_ad, text_link)

What are UTM Parameters?

UTM parameters are tags appended to a URL that analytics platforms use to track the source, medium, and campaign name of website traffic. When someone clicks a UTM-tagged link, the parameters are sent to your analytics tool.

utm_source Identifies where the traffic came from — the platform or referrer.

utm_medium Identifies the marketing channel — email, CPC, social, etc.

utm_campaign Groups all links from a single campaign together.

utm_term Used for paid search to identify which keywords triggered the ad.

utm_content Differentiates links in the same ad (A/B testing).